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GenArts, Inc. is a Cambridge, Massachusetts-based developer of visual effects software for the film, broadcast and advertising industries. The majority of traditional video content such as movies, commercials, television shows, newscasts and music videos include at least some special effects created in a GenArts product.〔By Mike Seymour, fxguide. “(GenArts’ Katherine Hays - the First 100 Days ).” December 23, 2008.〕〔By Geoff Poister, DV.com. “(In Review: Effective Asset ).” March 2010.〕 GenArts creates visual effects software and plugins that integrate visual effects such as glows, lightning, fire and fluids into post-production video editing software from companies like Apple, Adobe, Autodesk and The Foundry. GenArts is best known for its traditional role in high-end production environments, where high budget and broadly distributed video content is being created by a large corporation. This has changed since 2008, when new leadership, product development and a series of acquisitions broadened GenArts' focus, product portfolio and customer base. GenArts now creates plugins developed for smaller budget video editing tools typically used by smaller studios, the videographer market, or creators of content distributed solely online on websites like YouTube.〔〔By Geoff Poister, DV.com. “(In Review: Effective Asset ).” March 2010.〕〔By John Dickinson, MotionWorks. “(Unplugged 26: Steve Bannerman - GenArts ).” June 12, 2010.〕 ==History== Karl Sims founded GenArts, Inc. as Genetic Arts in 1996 in Cambridge, MA as a developer of Discreet Spark Plugins.〔 In 1997 Gary Oberbrunner joined GenArts as its second employee.〔By Wade Roush, Xconomy. "(GenArts Inks Major Visual Effects Software Deal with Lucasfilm )." June 8, 2009.〕 The company name was changed to GenArts in June, 1999.〔(BusinessWeek Profile )〕 GenArts' first office space was in Karl's barn.〔Press Release. "(GenArts' Oscar Streak Grows To 12 Consecutive Years )."〕 By 1999, three years after the company was founded, GenArts had achieved significant commercial success, a pace of growth founder Karl Sims says he did not expect.〔 Karl won the MacArthur "genius grant" in the '90s for his work on artificial evolution.〔 Between 2000 and 2004 GenArts released plug-ins for Autodesk, Avid, After Effects, Shake, Final Cut Pro, Combustion, Premiere, Digital Fusion, Quantel with Synapse and 844/x.〔(GenArts Our Company )〕 The company had 220 image processing and synthesis effects by 2008. Prices of the software was also reduced.〔 After creating plugins for the video editing software, GenArts has made the shift to supporting applications such as Avid, Final Cut Pro and Adobe After Effects that support a broader market of video creators.〔 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「GenArts, Inc.」の詳細全文を読む スポンサード リンク
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